Admit it: the fast fashion stores, ‘Made in China’ and e-commerce have spoiled most of us---it is almost impossible to pass by a 3$ necklace, 10-15$ dress, or fairly more expensive new pair of shoes. Nevertheless, the good thing is that the word ‘sustainability’ has been plastered all over everything, so that by now you have probably heard of sustainable (eco) fashion as well. If not, here is a good time to know about 21st century most promising fashion trend to follow.
Eco fashion is a stroke on a bigger picture of movement towards creating more sustainable, environmental friendly and ethical products. However, fashion is capable of something, that any other components of conscious consumerism can’t do. It can make literally anything (let alone something, that has an idea behind) cool and desirable to follow. Hopefully to the point in very near future when disposabale attitude will be as shameful and out of trend, as wearing mini skirts in a blizzard. The trick is, that in many cases eco terminology is generic enough to cover a whole spectrum of different things. So, what does sustainable fashion mean?
Our evergrowing wardrobes would probably give a first gleam of understanding. Describing a new concept may be individual and fuzzy, but with sustainable fashion one thing is for sure -- quality over quantity. To go further, there’s a range of eco criterias, which contributes to a new (dare to say ‘better’) type of fashion. Starting with garments, that have been made without the use of leather or animal tissue products. One thing does not necessarily triggers another, but in terms of sustainable fashion, compassionate production is no longer solely a concern of vegetarians. Another aspect is ethical production, meaning that your Tshirt wasn’t a 1000th piece sewed by a 12-year old during 15 hour’s shift in some ‘forget the environment. profit first’ factory. Ethical fashion is production with respect for people and environment: aside from existing certifications for Organic and Fair Trade, there is a number of companies, who are taking significant action, producing locally or on small scale. The next criteria on the list is that trendy little thing, that probably first invaded your kitchen and made its way up. The sweet word ‘organic’ which labels a beautiful dress or any other piece of clothing is a «no harm» sign explaining that natural fibers that have been grown without any toxic substances are used. Preserving the health of humans. Preserving the environment. Last but not least -- «Recycled»: anything that has been made giving second life to already existing materials, fabrics or fibers. One of the joys of our technology progress--- you may not guess from the first try what recycled material used to be before.
The list of components can go on, but what every of them have in common is thoughtful consumption. Sustainable fashion is a kind of lifestyle, which encourages us to slow down and rethink. Learn more about where our clothing comes from, what it takes to make and how far it travels to market--in other words evaluate our choices and understand the connection between what we buy and the impact it has. New generation of designers work during the shift of values. The industry has awakened to the fact that it is very wasteful and the whole idea of how it operates is toxic. From human rights, environmental and general values point.
All the criteria above are not just theory. Here are just few examples of eco-conscious brands who leaves a visible footprint of successful story and satisfied client.
Trashtotrend is something more than online-store----it is a community of designers who create various amasing products, that could not illustrate better the possibilities and advantages of upcycling. They take something that was destined for garbage and transform it unrecognizibly into something beautiful and unique. Brands like bluDemocracy and Compassion couture focus on materials. In first case, the company reduces their products water footprint by using alternatives and improves efficiencies along the production chain: from fabricating, dyeing, cutting,sewing to packaging. The second case is a base for 100% vegan fashion products, which doesn’t force to make a choice between beliefs and sense of style. Recycling tendency is as loud as ever---from ‘no waste’ workspace organization to materials with unexpected past. Like you would not imagine that accessoris of Remember Me Green brand used to be NY billboards. Yet it’s even harder to imagine that plastic bottles can be turned into clothing as well. The same thousands of thousands of plastic bottles, that end up in the landfills or in the ocean can avoid being wasted. Brands like like Pantagonia, Threads 4 Thought , Waste2Wear and others figured out exactly how to prevent the waste by recycling plastic bottles. If Pantagonia and Threads 4 Thought focus only on wearable garments such as sports and casualwear, Waste2Wear goes further introducing more possibilities for recycled materials than just clothing. Rugs, carpets, bed sheets, curtains, blankets, towels, shopping bags, pillows---anywhere we imagine traditional textile, a more sustainable Waste2Wear material can be used. That’s the thing with fashion-- it’s not limited to our wardrobe, but penetrates every aspect of life. The thing with sustainable fashion is that better than anything, it promotes a thoughtful, responsible lifestyle that helps us change the habbits that seemed unbreakable. Looking good at the same time. Feeling even better.